{"id":261,"date":"2025-09-18T09:19:34","date_gmt":"2025-09-18T09:19:34","guid":{"rendered":"https:\/\/juhayna2026.code95.info\/?page_id=261"},"modified":"2025-12-07T13:33:06","modified_gmt":"2025-12-07T13:33:06","slug":"objectif","status":"publish","type":"page","link":"https:\/\/juhayna2026.code95.info\/fr\/objectif\/","title":{"rendered":"Objectif"},"content":{"rendered":"<div class=\"banner\">\n    <div class=\"banner-wrapper\">\n                    <div class=\"banner-image\">\n                <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/3-11294828.png\"\n                    alt=\"Objectif\" \/>\n                                    <div class=\"banner-overlay\"><\/div>\n                                                    <div class=\"banner-title-container\">\n                                                    <h1 class=\"banner-title\">\n                                Objectif                            <\/h1>\n                                                                            <p class=\"banner-description\">La mesure du profit et de la croissance<\/p>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n \n<div class=\"menu-block content-menu-block \"\n     id=\"menu-block-69da28065682b\"\n     data-current-page-id=\"0\"\n     data-parent-page-id=\"0\">\n    <div class=\"container\">\n        <ul id=\"menu-block\" class=\"menu-block-nav\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page list-inline-item text-ellipsis ellipsis-1 \"><a class=\"nav-link text-dovegray py-3\"href=\"https:\/\/juhayna2026.code95.info\/people\/\">Gens<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page list-inline-item text-ellipsis ellipsis-1 \"><a class=\"nav-link text-dovegray py-3\"href=\"https:\/\/juhayna2026.code95.info\/planet\/\">Plan\u00e8te<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page list-inline-item text-ellipsis ellipsis-1 \"><a class=\"nav-link text-dovegray py-3\"href=\"https:\/\/juhayna2026.code95.info\/purpose\/\">Objectif<\/a><\/li>\n<\/ul>    <\/div>\n<\/div>\n\n\n\n<div class=\"container\">\n    <div class=\"farm-to-consumer-block farm-to-consumer-style-2\">\n        <div class=\"farm-to-consumer-cards farm-to-consumer-cards-1\">\n                                                \n                    <div class=\"farm-to-consumer-card\">\n                        \n                        <div class=\"farm-to-consumer-card-inner\">\n\n                                                            <div class=\"farm-to-consumer-card-image\">\n                                    <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/Group-287-6.png\"\n                                         alt=\"Industrie\">\n                                <\/div>\n                            \n                            \n                                                            <div class=\"farm-to-consumer-card-content\">\n                                                                            <h2 class=\"farm-to-consumer-card-title\">\n                                            Industrie                                        <\/h2>\n                                    \n                                    <!-- ===================================================================================== -->\n                                    <!-- DESCRIPTION - ALWAYS RENDERED (EVEN IF EMPTY) FOR PROPER CARD ALIGNMENT -->\n                                    <!-- ===================================================================================== -->\n                                    <p class=\"farm-to-consumer-card-description\">\n                                                                            <\/p>\n\n                                                                    <\/div>\n                            \n                        <\/div>\n\n                                            <\/div>\n\n                                    <\/div>\n    <\/div>\n<\/div>\n\n\n<section class=\"images-grid-section style-1\">\n    <div class=\"images-grid-container\">\n\n                    \n            \n                <div class=\"images-grid-single-row\">\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585824177_285_3749_globalgoalsicon9industryandinfrastructureleftaligned1024x5754.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585823211_582_3031_image40.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585823225_676_4519_image401.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585823320_384_4607_image44-1.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585823873_844_5174_image41.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                            <div class=\"images-grid-item style-1\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/1585824236_842_4469_image39.svg\"\n                                alt=\"Image\"\n                                loading=\"lazy\"\n                            >\n                        <\/div>\n                                    <\/div>\n\n            \n        \n    <\/div>\n<\/section>\n\n\n\n<div class=\"container\">\n    <section class=\"juhayna-heading-section juhayna-heading-style-11\">\n                    <!-- STYLES 1-8: Title + Description -->\n            <div class=\"juhayna-heading-content\">\n                                    <h2 class=\"juhayna-heading-title\">Le c\u0153ur de la strat\u00e9gie de CVP de Juhayna est d\u2019amener un changement positif. Nous travaillons \u00e0 construire une soci\u00e9t\u00e9 prosp\u00e8re et \u0153uvrons pour un d\u00e9veloppement durable tout en contribuant r\u00e9solument \u00e0 l\u2019am\u00e9lioration de la qualit\u00e9 de vie des Egyptiens et \u00e0 la construction d\u2019un futur meilleur pour les personnes dans le besoin.<\/h2>\n                \n                            <\/div>\n            <\/section>\n<\/div>\n\n\n\n            \n            \n            <section class=\"juh-img-txt-collapse\">\n                <div class=\"container\">\n                    <div class=\"juh-collapse-container juh-collapse-left\" id=\"img-txt-anim-69da280663940\" data-collapse-trigger data-has-additional=\"false\">\n\n                                                    <div class=\"juh-collapse-img-block\">\n                                <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/12\/ATB_2715-1-scaled.jpg\" alt=\"D\u00e9velopper les fermes laiti\u00e8res d\u2019Egypte\" class=\"juh-collapse-img\"\n                                    loading=\"lazy\">\n                            <\/div>\n                        \n                        <div class=\"juh-collapse-txt-block\">\n                            <h2 class=\"juh-collapse-heading\">D\u00e9velopper les fermes laiti\u00e8res d\u2019Egypte<\/h2>\n                                                            <div\n                                    class=\"juh-collapse-subtitle-wrapper has-underline\">\n                                    <p class=\"juh-collapse-subtitle\">Pour cr\u00e9er les produits laitiers les plus sains et de la meilleure qualit\u00e9, tout en augmentant ses capacit\u00e9s de production, Juhayna a lanc\u00e9 une initiative pionni\u00e8re \u00e0 destination des petites et moyennes fermes laiti\u00e8res en Egypte<\/p>\n                                <\/div>\n                                                        <div class=\"juh-collapse-description\">Le projet, \u00e0 hauteur de 10 millions d\u2019euros, met en place des abris et des syst\u00e8mes de ventilation pour les vaches laiti\u00e8res tout en proposant des facilit\u00e9s de paiement pour l\u2019acquisition de ces syst\u00e8mes via des d\u00e9ductions de leur co\u00fbt du prix hebdomadaire d\u2019achat du lait ainsi produit.<br \/>\nCe projet a permis d\u2019augmenter sensiblement la production laiti\u00e8re, notamment en \u00e9t\u00e9 o\u00f9 elle baisse habituellement de 30%. Dans sa premi\u00e8re phase, 25 fermes repr\u00e9sentant un total de 6 562 vaches ont particip\u00e9 au projet, produisant ainsi une moyenne de 122 tonnes de lait par jour pour Juhayna. Avec ce projet pionnier du genre en Egypte, nous attendons une hausse de productivit\u00e9 d\u2019au moins 2 litres par vache en \u00e9t\u00e9, soit l\u2019\u00e9quivalent d\u2019un suppl\u00e9ment de production de 10 tonnes par jour.<\/div>\n\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n        \n            \n            <section class=\"juh-img-txt-collapse\">\n                <div class=\"container\">\n                    <div class=\"juh-collapse-container juh-collapse-right\" id=\"img-txt-anim-69da280663994\" data-collapse-trigger data-has-additional=\"false\">\n\n                                                    <div class=\"juh-collapse-img-block\">\n                                <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/Mask-group-38.png\" alt=\"La Campagne \u201cSehetak fel elba deh\u201d\" class=\"juh-collapse-img\"\n                                    loading=\"lazy\">\n                            <\/div>\n                        \n                        <div class=\"juh-collapse-txt-block\">\n                            <h2 class=\"juh-collapse-heading\">La Campagne \u201cSehetak fel elba deh\u201d<\/h2>\n                                                            <div\n                                    class=\"juh-collapse-subtitle-wrapper has-underline\">\n                                    <p class=\"juh-collapse-subtitle\">Lanc\u00e9e en collaboration avec le Minist\u00e8re de la Sant\u00e9, la Chambre d\u2019Industrie alimentaire, le D\u00e9partement Agriculture de l\u2019Universit\u00e9 d\u2019Alexandrie, et Tetra Pak<\/p>\n                                <\/div>\n                                                        <div class=\"juh-collapse-description\">l\u2019initiative \u00ab Ta sant\u00e9 est dans cette bo\u00eete \u00bb vise \u00e0 informer les consommateurs sur la s\u00e9curit\u00e9 des produits laitiers en briques, tout en promouvant un mode de vie sain et en contribuant \u00e0 l\u2019am\u00e9lioration des normes sanitaires publiques. La campagne a \u00e9t\u00e9 un succ\u00e8s en ce qu\u2019elle a contribu\u00e9 au changement d\u2019avis des consommateurs sur le lait brut, et les a encourag\u00e9s \u00e0 se tourner vers des produits en briques, avec une consommation de lait en briques ayant augment\u00e9 de 45% en 2017, compar\u00e9 \u00e0 une hausse de seulement 18% en 2010.<br \/><\/div>\n\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n        \n            \n            <section class=\"juh-img-txt-collapse\">\n                <div class=\"container\">\n                    <div class=\"juh-collapse-container juh-collapse-left\" id=\"img-txt-anim-69da2806639e8\" data-collapse-trigger data-has-additional=\"false\">\n\n                                                    <div class=\"juh-collapse-img-block\">\n                                <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/0O7A2095.png\" alt=\"Innovation &amp; Formation professionnelle\" class=\"juh-collapse-img\"\n                                    loading=\"lazy\">\n                            <\/div>\n                        \n                        <div class=\"juh-collapse-txt-block\">\n                            <h2 class=\"juh-collapse-heading\">Innovation &amp; Formation professionnelle<\/h2>\n                                                            <div\n                                    class=\"juh-collapse-subtitle-wrapper has-underline\">\n                                    <p class=\"juh-collapse-subtitle\">L\u2019engagement de Juhayna pour l\u2019am\u00e9lioration et le d\u00e9veloppement de l\u2019industrie alimentaire en Egypte s\u2019est \u00e9galement manifest\u00e9 par l\u2019\u00e9tablissement d\u2019un centre de R&amp;D permettant d\u2019am\u00e9liorer la qualit\u00e9 des nouveaux produits, en r\u00e9ponse aux demandes de notre base de consommateurs en constante expansion<\/p>\n                                <\/div>\n                                                        <div class=\"juh-collapse-description\">Juhayna a \u00e9galement form\u00e9 un certain nombre de ses salari\u00e9s dans les domaines du management et de l\u2019administration et a aussi propos\u00e9 plusieurs programmes de sensibilisation pour des jeunes dipl\u00f4m\u00e9s.<br \/><\/div>\n\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n        \n            \n            <section class=\"juh-img-txt-collapse\">\n                <div class=\"container\">\n                    <div class=\"juh-collapse-container juh-collapse-right\" id=\"img-txt-anim-69da280663a36\" data-collapse-trigger data-has-additional=\"false\">\n\n                                                    <div class=\"juh-collapse-img-block\">\n                                <img decoding=\"async\" src=\"https:\/\/juhayna2026.code95.info\/app\/uploads\/2025\/10\/Juhayna-061-2.png\" alt=\"Nos marques\" class=\"juh-collapse-img\"\n                                    loading=\"lazy\">\n                            <\/div>\n                        \n                        <div class=\"juh-collapse-txt-block\">\n                            <h2 class=\"juh-collapse-heading\">Nos marques<\/h2>\n                                                            <div\n                                    class=\"juh-collapse-subtitle-wrapper has-underline\">\n                                    <p class=\"juh-collapse-subtitle\">En mettant l\u2019accent sur la nutrition, les consommateurs recherchent plus que le go\u00fbt et le prix dans leurs d\u00e9cisions et leurs choix d\u2019achat.<\/p>\n                                <\/div>\n                                                        <div class=\"juh-collapse-description\">Souvent n\u00e9glig\u00e9es, les nouvelles habitudes alimentaires sont d\u00e9sormais \u00e9galement per\u00e7ues comme un mod\u00e8le de soins pr\u00e9ventifs sous la direction accrue des co\u00fbts des soins de sant\u00e9. Les soci\u00e9t\u00e9s tendent vers un mod\u00e8le d\u2019autogestion pr\u00e9ventive de la sant\u00e9. L\u2019association des habitudes alimentaires \u00e0 la nutrition est un domaine o\u00f9 se croisent la plupart des vecteurs actuels de l\u2019industrie des aliments et boissons, en particulier dans la nouvelle \u00e8re laiti\u00e8re. Un regain d\u2019int\u00e9r\u00eat pour la nutrition mondiale pr\u00e9sente des opportunit\u00e9s \u00e9volutives pour l\u2019industrie laiti\u00e8re.<br \/>\nJUHAYNA est fi\u00e8re d\u2019avoir introduit un portefeuille abordable de produits riches en nutriments o\u00f9 l\u2019innovation produit ouvre la voie pendant notre phase de fabrication \/ transformation. Juhayna est toujours d\u00e9sireux d\u2019avoir un produit pour chaque consommateur cible, nous avons \u00e9t\u00e9 les premiers \u00e0 lancer du lait emball\u00e9 UHT, du lait aromatis\u00e9 (Mix); lait ferment\u00e9 probiotique (Rayeb), 100% jus de fruits (pur); lait sans lactose et bien d\u2019autres. Ces innovations particuli\u00e8res s\u2019inscrivaient dans le cadre de notre engagement \u00e0 r\u00e9pondre \u00e0 la particularit\u00e9 des besoins de nos consommateurs et \u00e0 fournir les segments de march\u00e9 qui ne sont couverts par aucune autre marque \/ producteur local.<\/div>\n\n                            \n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n\n            \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-261","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objectif - Juhayan2026<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objectif - 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